Company name | YJ Capital Inc. | |
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Founded | August 7, 2012 | |
Board Members |
CEO, Shinichiro Hori | |
Shareholders | Yahoo Japan Corporation | |
Funds | Fund name : YJ1 Investment Partnership Started Investing : September 2012 Amount Raised : 3 billion JPY |
Fund name : YJ2 Investment Partnership Started Investing : January 2015 Amount Raised : 20 billion JPY |
Fund name : YJ3 Investment Partnership Started Investing : September 2018 Amount Raised : 20 billion JPY |
Fund name : EVG Fund, L.P., Started Investing : March 2018 Amount Raised : $200 million |
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Accelerator Program | Operating Code Republic which is the accelerator program for seed startups |

Having spent 5+ years in the M&A team of Rakuten, Inc., Hogil was instrumental in key transactions for the Rakuten Group, including the acquisitions of Ebates, Kobo, and Play.com (rakuten.co.uk) and its successful minority investment in Pinterest. He also enjoyed short stints in the marketing and genre strategy section of Rakuten’s e-commerce business.
Hogil received his Bachelor's Degree in Corporate Finance and Financial Services from San Francisco State University




Yusuke received a master’s degree in Media and Governance from Keio University.


Gen received his bachelor's degree in Agriculture from Tokyo University.


Hiroki holds an MBA/MOT degree from University of California, Berkeley. Also he received a bachelor’s degree and Master’s degree in Applied Physics from Kyoto University and University of Tokyo respectively.


He was then in charge of FinTech startup investments in the SEA, and was seconded to a remittance company to oversee and support it's IPO process as well as the company's new business initiatives.
Yoshi received his bachelor’s degree in psychology from Carleton College in the US with Magna Cum Laude. He started and sold his company to an angel while in college.


Shion received her bachelor’s degree in law from Keio University.


Hiroto holds Master’s degrees in Political Science from Keio University and in International Relations from Johns Hopkins University.


He has experience in Sales for the company that participate in our B2C e-commerce platform.
He also focused on introducing programmatic advertising as a member of Advertising Planning team.
Kohei received his Master’s degree in Management of Technology from Tokyo Institute of Technology.


He focused on joint business development in the fields of video streaming service and digital marketing.
And he founded his company that provide online travel service.
He received his Master’s degree in Business Administration from Waseda University.


Masaki received his bachelor’s degree in Social Science from Waseda University.


Also he started a company that helps foreign students to apply college when he was a college student.
Lucheng received his bachelor's degree in politics science and economics.


Previously, he was in charge of advertising sales specializing in listing&network ads consulting in Yahoo! Japan.
Yamashita received his bachelor's degree in Business Administration from Chuo University.


Hirotaka received his bachelor’s degree in Political Science from Meijigakuin University.


He is also in charge of strategic legal affairs (M&A, investment etc.) and information security management in Yahoo Japan.
He joined Yahoo Japan in October 2017 and dedicated himself to legal support and advice mainly for e-commerce platform business, strategic M&A, venture capital funding, startup acceleration and investment. Prior to joining Yahoo Japan, he was engaged in legal support and advice mainly for a lot of business alliances for R&D and OEM, joint venture business in the USA, China, Russia, corporate venture capital Real Tech Fund foundation in Isuzu Motors Limited.
Previously, at the dawn of the Internet era, he started his career in KDD Corporation as a consulting solution sales manager for high speed data transfer system for foreign capital global financial companies in Tokyo. He received his bachelor's degree in law from the University of Tokyo.


entrepreneurs build successful and lasting
internet companies
Our partners are former entrepreneurs who joined after the acquisition made by Yahoo Japan.

2019/2/22 | Mirrativ Inc. receives investment funding from YJ3 Investment Partnership |
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2018/11/30 | Crowdcredit, Inc. receives investment funding from YJ3 Investment Partnership |
2018/9/1 | Established YJ 3 Investment Partnership with funds of 20 billion JPY. |
2018/5/16 | YJ2 Investment Partnership purchases shares of Retty Inc. |
2018/3/30 | MFS Co., Ltd. receives investment funding from YJ2 Investment Partnership |
2018/3/22 | Yahoo! JAPAN and YJ Capital, in collaboration with Sinar Mas Group and East Ventures have established the new fund "EV Growth Fund" to invest IT companies in Southeast Asia in the stage after series A. |
2018/1/22 | Dely inc. receives investment funding from YJ2 Investment Partnership |
2017/12/1 | Candee Inc. receives investment funding from YJ2 Investment Partnership |
2017/10/31 | KAIZEN Platform receives investment funding from YJ2 Investment Partnership |
2017/10/30 | Dely, inc. receives investment funding from YJ2 Investment Partnership |